Comparison
project44 alternatives for fresh produce importers
project44 is a serious platform and this page is not going to tell you otherwise. It is built for enterprise brands moving many modes across many business units. If you are a produce importer with reefers on the water and a folder of supplier packing lists, the mismatch is about who it was built for — not about quality.
Free while in beta, then €10 a container · No commitment · No card required
- Carriers supported
- 435
- Shipments tracked
- 249
- Built for
- Fresh produce
Who project44 is built for
Their own homepage is the clearest statement of it. The headline is "Your Supply Chain at Work"; the platform is described as decision intelligence with AI agents that detect, decide and act; the proof points are 1,000+ enterprise brands and Fortune 500 logos. The industries named are automotive, chemical, food and beverage, manufacturing, life sciences and retail. The modes are ocean, over-the-road, air, rail, intermodal, drayage, and ports and terminals. Alongside visibility they sell a TMS, a yard management system, eCommerce logistics and tariff analytics.
Read that list as a description of a buyer rather than of a feature set and the picture is sharp: a company large enough to have a yard worth managing, enough modes that multimodal is a real problem, and a procurement function that expects to negotiate. There is no published pricing and no self-serve signup — the calls to action are "Get a demo" and "Contact Us".
Nothing about that is a criticism. It is a coherent product sold to the buyer it was designed for. The question this page exists to answer is whether you are that buyer.
Where a produce importer's problem sits differently
An enterprise visibility platform answers "where is my freight" across every mode a large shipper touches. A produce importer's hard problems are narrower and stranger than that, and two of them are not really tracking problems at all.
The first is paperwork. Every container arrives with a packing list formatted however that supplier formats packing lists, plus a bill of lading, a phytosanitary certificate and often an EUR1. Somebody reads them and types them somewhere. project44's published product areas do not include document extraction, and their site does not mention packing lists or certificates.
The second is that your cargo has a shelf life and is usually sold before it lands. A four-day delay is not a service-level problem, it is a commercial one, and it has to be read against the export season and against free time rather than against a promised delivery date. A platform serving automotive and chemical alongside food and beverage is not going to build for that; the fruit-specific case is too small a slice of its market to be worth the specialisation.
When project44 is the right answer and we are not
If you recognise yourself here, stop reading. We would rather you found out now than after a call.
- You move several modes at scale — road, rail, air and ocean — and multimodal visibility in one place is the actual requirement.
- You need a TMS or yard management alongside visibility, and want them from one vendor under one contract.
- Your business spans industries beyond produce, so an industry-specific tool solves a fraction of your problem.
- You have a procurement process that expects enterprise vendor scale, security review and a negotiated master agreement — we are a beta product operated by a small company.
- You need deployment guarantees, an SLA or an account team. We do not offer those yet.
What Trackberry does instead
Narrower on purpose. One industry, and the parts of it that a general platform has no commercial reason to build.
The documents are the product, not an integration
Packing lists, bills of lading, commercial invoices, phytosanitary certificates, EUR1s and CMRs read out of your inbox and filed against the container. This is the work that actually consumes your team's week.
Reefer-aware rather than mode-agnostic
Setpoint on the record, the stages where a cold chain breaks, and the arrival inspection kept with the shipment for when a claim follows.
ETAs read against the season
We publish export windows for every origin and crop we cover, so a moved arrival is legible against what else is landing that week rather than as an abstract delay.
A size of company that can talk to you
No procurement cycle, no account team, no minimum. Free while in beta, then €10 a container. The trade-off is honest in both directions: you get direct access to the people building it, and you get a young product.
What it costs
One of these tells you the price.
project44
Not published
No pricing and no self-serve signup: the site routes to "Get a demo" and "Contact Us". That is the ordinary shape of enterprise procurement, and it tells you which size of buyer the product is built around.
Trackberry
Free in beta, then €10 / container
No card and no commitment while we are in beta. €10 per container once the beta ends — you pay for containers that ship, not for seats or a monthly subscription. ERP integration is a one-off from €2,000 plus maintenance from €50 a month, quoted against the system you already run. All prices exclude VAT.
Questions buyers ask
- Is Trackberry a project44 competitor?
- Not really, and it would be misleading to say otherwise. project44 sells a multimodal decision-intelligence platform to enterprise brands across automotive, chemical, life sciences, manufacturing, retail and food and beverage. Trackberry does one industry — fresh produce import — and one job inside it. If both are on your shortlist, one of the two is on it by mistake.
- What does project44 cost?
- They do not publish pricing and there is no self-serve signup; the site routes you to "Get a demo" and "Contact Us". That is the normal shape of enterprise software procurement and it tells you something useful about the size of buyer the product is designed around.
- Does project44 read my packing lists?
- Their site describes visibility, transportation management, yard management, eCommerce logistics and tariff analytics. It does not describe packing list or certificate extraction, and it does not mention perishables or fresh produce. We are describing what they publish, not asserting a limitation on their behalf — ask them directly if it matters to you.
- We are growing. Will we outgrow Trackberry?
- Possibly, and that is a fine outcome. If you reach the point where you are moving multiple modes across several business units and need yard management and a TMS in one platform, you are describing what project44 built. We would rather tell you that early than be the reason you found out late.
- What does Trackberry do that a general visibility platform does not?
- It reads the documents. Packing lists, bills of lading, phytosanitary certificates and EUR1s arrive by email from suppliers who each format them differently, and somebody currently retypes them. Trackberry extracts them and files them against the container, and reads the milestones against the export season and the free time rather than against a generic delivery date.
See every comparison — including the ones where somebody else is the better buy.
Sources
Every claim on this page about another company comes from what that company publishes about itself, and each is dated. If something here is out of date or wrong, tell us at hello@trackberry.com and we will correct it.
Find out in twenty minutes which of us you need
Bring your container numbers and one badly formatted supplier packing list. If the answer is that you need an enterprise platform, we will say so.